As E3 draws nearer, we've got more publishers coming out guns blazing with their E3 lineups. Up next is Activision, and well, well, well, look who's packing the big guns for the expo! They've covered a lot of genres with this lineup and I would love to win a hypothetical contest to win everything on this list. Check it out.

 Have fun like Tony Hawk in Electronic Arts' (EA) Skate It (Wii, Nintendo DS), which will come out this November in the US and Europe. The video game is set in an abandoned place with different skating rinks to discover.

What happens after a development team gets dissolved? Sometimes they get shuttled off to other projects. Sometimes they get together, come up with a cool name and logo, and go independent. The people behind Robomodo chose the second option, and now they've got a new game coming up for Activision Blizzard. Find out more about the studio after the jump.

 Now that Activision's Tony Hawk skating franchise is facing stiff competition from EA's Skate, rumors are circulating that the publisher may want to innovate the series by giving the axe to the series creators. Is Neversoft out and is new dev Robomodo in? Details after the jump.

The latest news regarding the Vivendi and Activision merger has come in. It looks like the new company called Activision Blizzard has been given the go-signal by the European Commission. To find out more, head on over to the full article.

The Tony Hawk video game franchise is already a winner in itself, but Activision, Neversoft, and Tony Hawk still saw it fit to do some overhaul in the franchise's direction. Dubbed as the "Tony Hawk Innovation Plan," what can fans expect from this move? Read more in the full article.

In order to extend its success to 2008, Activision has several plans and a healthy line-up of games. Among its steps to make more money is innovating with Tony Hawk's Pro Skater to compete against Electronic Arts' successful Skate. Learn more about this at the full article.

Activision just came out with its stellar lineup of game offerings for the holiday season. With an array of diverse games to choose from, Activision seems to have poised itself to appeal to gamers both young and old.

You can view the list at the full article.

Video Games Live, the premier video game concert event, is performing at this year's Video Game Awards from Spike TV. The event, which will mark the group's television debut, will be aired on December 9 at 9:00 p.m. The group will perform some hits from their world touring event and other new material. They will also be releasing their Greatest Hits album in the future.

When a gaming company manages to churn out a hit franchise, we'd most probably think that they hit paydirt, like what Activision did when they came up with the Guitar Hero series of games. However, the benefits of coming up with a great title may be a bit of a bane as well.

According to analyst Mike Hickey from Janco Partners, the emerging competition resulting from Activision's Guitar Hero and Tony Hawk franchises may prove to be "damaging for growth prospects".

Of course, when talking about Guitar Hero's and Tony Hawk's competition, it can only mean Harmonix' Rock Band (for the Xbox 360, PS3) and EA's Skate (also for the Xbox 360 and PS3). Hickey said that Rock Band may prove to be a compelling option in the console music gaming genre, which may eventually mean trouble for Activision itself.

Hickey said that analysts are expecting the Guitar Hero series to develop and evolve with the addition of new music peripherals in the near future, which will help the franchise in staying afloat in the midst of competition.