Nothing like cakes to make a celebration sweeter. And nothing like Mario cakes to make the Italian woo-hoos even sweeter. At the Tesco store in the UK, Super Mario Bros. Celebration cakes are now available, and shaped like a Nintendo DS just for kicks. Flavors and details after the jump.

Seems like bargains for gamers simply don't stop. After reports of Lumines being sold at a ridiculously low price, Tesco dishing out cheap games enough to worry other retailers, and some other summer sales, Toys R Us now offers a clearance sale - tagging PSP and DS titles at US$ 9.98.

That isn't to say there are no good games flying off the shelves at that price; definitely not. Grand Theft Auto: Liberty City Stories, which brings the immersive GTA experience to your pocket, can now be bagged at ten bucks. Sequel of the title selling like hotcakes recently, Lumines 2, is also up for grabs.

For DS owners, you might want to take ATV Quad Frenzy or X-men: The Official Game. A lot neglected these gems, but it's a steal with the current bargain prices.

Find these and other clearance deals by clicking on the Read link below.

Reports coming in from the UK point out that one of the region's retail giants, Tesco, has caught the angry gaze of other members of the retail trade after allegedly launching a price slash campaign for most of its games in stock. Games were offered online for prices as low as GB£ 3.00 (US$ 6.05).

Popular titles such as Electronic Arts' The Sims 2 for the PC were offered for amazingly low prices, along with a number of PS2 games offered at GB£ 6.00 (US$ 12.05), DS and PSP games offered for GB£ 10.00 (US$ 20.05), and Xbox 360 titles at GB£ 15.00 (US$ 30.05).

Don McCabe of Chips frowned at the wake Tesco created with its major price cut campaign, but dutifully explained Tesco decision to "devalue" games. According to him, Tesco's non-food sales is steadily dwindling to a halt, and the chain's allocations for non-food items have also been reflecting that.

"They've reduced the amount of space that they give to DVDs now because they've effectively screwed that market up, and they've stopped doing CD singles as well," said McCabe. However, he believes that the move can have a detrimental effect on the publishers. He later explained:

If you devalue a product enough it turns consumers off and they stop buying. There's a risk that they could do that with games. There's a limit to how much the publishers out there will devalue their product. I'm sure they could go even lower, but this might not be with publishers' blessings.

Mastertronic's Garry Williams also reflected the same sentiments, stating that the effect could also hurt Tesco as well. "You have to ask the parties concerned what the long term benefits are. If [Tesco] did fund this [from their basket spend] they will have some serious repercussions from their High Street accounts," Williams concluded.

There have been no official comments made on Tesco's behalf as of press time.