Sega has released some new information about Iron Man 2, the new Iron Man game being developed as a tie-in for the next Iron Man movie. It's a tie-in, but it won't follow the movie too closely. Instead, writer Matt Fraction will be taking a middle ground approach by drawing from both the movie and comic book universes, both of which he has been involved with. More after the jump.

Sega's teasing something new with an interactive countdown site and a whole lot of balls. "Interactive" because the timer doesn't even show the countdown automatically. You have to click on a lever to get the number to change. Good one, Sega. Make 'em work for it!

A University of Michigan economics professor was recently brought in as an expert witness in a class-action lawsuit filed by a pair of gamers that accuses Electronic Arts of using its exclusive licensing deal with the NFL to muscle Madden NFL competitor NFL 2K out of the picture. Dr. Jeffrey MacKie-Mason alleged that EA overcharged those who bought Madden games between US$ 701 million and US$ 926 million from 2006 through 2009. Big numbers there, but analyst Michael Pachter thinks it's nothing more than horse manure.

Nintendo itself may have gone a little quiet this week, but the game publishers and homebrew devs certainly held the Nintendo blog up considerably. With news for ten different games and eight updates for some quality homebrew, we've had ourselves quite a week. Keep up to speed on all the Nintendo goings-on and catch the recap in this week's edition of the Nintendo Weekend Warrior.

It took a while for the Japanese to warm up, but Japan sales are now looking good for Microsoft's Xbox 360 (8,015), so said Media Create Sales' data released for the week of June 8 to 14, thus moving it up a notch closer to the PS3 (10,009). The PSP stays cozy at number 2 with 26,904 units sold. However, to nobody's surprise, it's still Nintendo (Wii - 18,442. DS - 42,280) who's laughing all the way to the bank.

 Following the government decision to uphold PEGI as the sole and official ratings board in UK, the BBFC has sent their well-wishes, albeit still with that restrained barb. BBFC Director David Cooke insisted that the BBFC would have been the better choice. Meanwhile, top industry heads are giving their praises for the government's pick. Read all about it after the jump.

Seems like I wasn't the only one of the opinion that E3 made a splashy comeback with this year's event. Industry bigwigs also expressed their satisfaction with how it averted near-disaster, and giving a great show despite the pull-out of some companies, as well as the threat of the A-H1N1 virus. Check out what some of the industry personalities had to say about E3 2009 after the jump.

E3 fever is hitting its stride and we've got Sega announcing the games that you'll find right in their booth at E3. The lineup really doesn't come as a surprise, but any solid confirmation amidst all the rumors going around is darn welcome. Check the complete list after the jump.

And finally, this is really it! There's no stopping E3 now! The committee for the E3 Expo 2009 has now released the floor plans for the said event. Posted over at their official website are the layouts for the West Hall, South Hall, and the 2nd Level Directory. Details after the jump.

E3's still a month away, but the hype's building up and game industry bigwigs are already starting to give gamers a quick taste of what to expect at E3. Today, it was Sega's turn to reveal some of the titles they'll be showing off at the expo via their Twitter account.