Posted May 10, 2008 at 10:17PM by Nicolo S. Listed in: News Tags: Electronic Arts, Pandemic Studios, Take-Two Interactive, BioWare, Michael Pachter
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Electronic Arts - Image 1Eyebrows were raised when word of Electronic Arts filing for a loan to support its campaign to acquire Take-Two Interactive broke out. However, if there's one guy who wasn't surprised, it's the good 'ol Michael Pachter who claims he knows exactly why such loan was necessary. Find what he has to say at the full article.

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Posted Oct 16, 2007 at 08:25AM by Isaac C. Listed in: Interviews, News Tags: Electronic Arts, Peter Moore, GameTap, Pandemic Studios, BioWare, Rome
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Peter Moore, President of Electronic Arts - Image 1In a recent interview with GameTap, Peter Moore stated his intentions to take Electronic Arts from an "American" brand to a global one. Although EA continues to be popular within the US and without, Moore feels that it doesn't "feel local" to the European and Asian market.

Moore, President of EA, also mentioned last week how EA Sports is looking at cricket as a sport, perhaps as a hint of more things to come to make the brand more global, or depending on your point of view, local to your country. As Moore explains:

I talked a lot [...] about cricket, tennis, mixed martial arts, open-wheel racing [...] all of which can make a difference in the way people perceive us. [...] We don't have that depth and penetration into the psyche of the European sports consumer. We need to change that, and we need to change that quickly.


The goal is to let consumers outside of the US to relate more to the games they play and not just feel like a "brand that has been exported." (Well, when in Rome, people say poh-tah-toh. Or is it the other way around?) At any rate, EA's recent acquisition of Bioware and Pandemic Studios should help broaden their horizons.

Check out the Read link for the full interview.

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Posted May 30, 2007 at 05:29AM by Ian C. Listed in: News, Games Tags: mercenaries, PS2, Pandemic Studios
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Mercenaries 2: Handhelds after Venezuela - Image 1Speaking with Eurogamer, Scott Warner revealed that once Pandemic Studios were done with Mercenaries 2 anything is possible - even a handheld version of the game. Here's Scott Warner's words:

At the moment we're only concentrating on the versions of the game we've announced, but I'd love for us to work on a handheld version of Mercs! Anything's possible!


What has Pandemic Studios currently busy at the moment is Mercenaries 2: World in Flames, which is being custom built for next-gen consoles, the PC, and the PS2. After they're done with that game, we just might see more Mercenaries for the PSP or the DS.

Mercenaries 2 is set to feature fully destructible environments and is set to look a lot like Venezuela.

This combination of destruction and Venezuela is something that the aforementioned country doesn't seem to like - heck they even asked Bono to do something about it.

Anyhow, all the mercenary focus on next-gen platforms (and Venezuela) should end by Winter, as Mercenaries 2: World in Flames game is set to be released by then. Will we see a PlayStation Portable version of Mercenaries? We certainly hope.

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Posted Feb 28, 2007 at 01:26AM by Dia A. Listed in: Opinions & Analysis Tags: Electronic Arts, Pandemic Studios, BioWare, Lazard Capital, VG Holdings
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Recently, John Riccitiello stepped down from his position as CEO of VG Holdings to become the CEO of Electronic Arts, a post he left  in 2004 to co-found Elevation Partners, responsible for the merger of BioWare/Pandemic Studios. Although Riccitiello's new appointment will take place this coming April 2, analysts are already saying that Riccitiello's appointment is a good thing for Electronic Arts.John Riccitiello - Image 1 

In a note to investors, Lazard Capital Markets said that, 


Overall, we view the appointment as a positive given Mr. Riccitiello’s tenure in the video game business, familiarity with Electronic Arts, and prior CEO-level experience. While it is too early to judge what impact there will be on the company (and the executive ranks) as a result of the appointment, we believe Mr. Riccitiello is well respected within the company and the industry.


Electronic Arts continues to be profitable for investors, and a giant in the gaming industry.

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