Here's why you shouldn't believe everything you read and hear from ads. Nintendo has been packaging their Big Brain Academy and Brain Training as "edutainment," which supposedly improves blood flow to the brain, thus, improving "practical intelligence." Not true, researchers say.

So is it... brains or beauty? In the UK, Dr. Kawashima's Brain Training has finally set a new record. Previously held by Lara Croft for Tomb Raider, Dr. Kawashima now holds the crown for being the longest-staying video game on the All Formats Top 10 charts. Guess it really pays to have Nicole Kidman promote your game, eh?

Even celebrities make mistakes, apparently. A report written by Sense About Science talks about the many factual errors celebrities and artists have made during the past year while endorsing products of a scientific nature.

For more information, check out the full article!

We can only imagine how awesome it would be to be Nicole Kidman's DS. To be on hand to cater to her every intellectual whim, to hear her laugh at her mistakes, to simply have her in the same room. Ah, the stuff of dreams (and restraining orders)!

As we mentioned earlier, Nicole Kidman is Nintendo's big European star, promoting Brain Age 2 (aka Brain Training) in the UK. Thanks to the YouTube powers of curvess2, we now have a video of the ad feauring Miss Kidman having a delightful time finding out her brain age.

Some notable things here. She has a brain age of 52, and the way she says "Scissors" is absolutely delightful. Without further ado, here's the video.

 

Sega of America has announced that it will be bringing a new action-adventure video game for the platforms of PlayStation 3, Xbox 360, Wii, Nintendo DS, PlayStation Portable, PC, and PlayStation 2.

The Golden Compass is based on Philip Pullman's best-selling novel, and is, in fact, also a major motion picture from New Line Cinema. But here in the game, you expand the experience as Lyra Belacqua, who is on a mission to rescue her uncle that's in prison, as well as her kidnapped best friend. To aid her in her quest are her friends Pan the spirit daemon, Iorek the armored bear, and of course, the Golden Compass -  that one source of truth that will help Lyra find the correct path.

The Golden Compass game guarantees that it will remain true to the movie, bringing to video gaming life the characters, locations, and scenes, as well as creating the characters in the movie actors' likeness, like Nicole Kidman, Daniel Craig, and Dakota Blue Richards.

The platforms PlayStation 3 and Wii will specifically utilize to the fullest their motion control capabilities, while the DS version will deliver unique and different gameplay mechanics, including a multiplayer mode.

For now, these are all the information we have on Sega's The Golden Compass, but not to worry. We do have some screenshots for you to view, and we do promise to keep you posted on more details as they come.