Heads up everyone, as a dark and unholy alliance has been forged between Sega Sammy and Sanrio, as announced on Forbes this Christmas day.

In any case, we are still trying to wrap our minds around the fact that Sammy, who is known for the versus game series Guilty Gear, and Sanrio who has spawned the evil that is Hello Kitty, will be teaming up content-wise. According to the report, the companies will be sitting down to "discuss jointly developing new products based on their stable of characters, as well as examining new joint services and online businesses, among others".

Uh-oh. Does this mean that the next Guilty Gear installment will have Bridget walking around with a Kero Keroppi plush toy while Eddie turns... gulp... pink?