This week's release list can be described in a few words: college football. Tuesday marks the release of multiplatform sports game NCAA Football 2009 on every modern console there is to date. During our search, we've found that some games haven't surfaced in the previous weeks - even on online retail. So expect to see a repeat showing this week. Maybe we should consider renaming "On Shelves This Week" to "Should Be Out This Week"... Now there's a thought. Upcoming releases follows at the full story.

Electronic Arts has complied with the Federal Trade Commission's requirements and has submitted necessary information to allow the government probe against possible antitrust law violations. The company has also promised to take no actions in its takeover quest of rival Take-Two until late August, ensuring that the competition is safe for now. Full details after the jump.

Great news to everyone who's raring to step into the gridiron this summer! EA Sports' Madden NFL 09 (Xbox 360, Wii, PSP, DS, PC, PS3) is now on gold status and should be released very soon. New features are now implemented, and the game is on the run to store shelves across North America. See the full article for details.

The comments made by Take-Two CEO Strauss Zelnick about how 2K Sports titles are out-rating EA Sports games in reviews seem to have gotten to EA Sports boss Peter Moore. Peter blogged recently about how competitive their line-up is and he spoke of how franchises like NBA Live will put on a ground-breaking show when E3 2008 comes. More details in the full article.

EA Sports or 2K Sports? Although EA Sports has the advantage in the number of their franchises, Take-Two head Strauss Zelnick believes that 2K Sports still "outrate[s] them significantly." Quite a claim. More in the full article.

In its never-ending pursuit of innovation, Electronic Arts pushes the envelop of sports in video games further with the announcement of its new label, EA Sports Freestyle. Along the lines of EA Sports headed by Peter Moore comes sports-based titles with casual gamers in mind, highlighted by Facebreaker (Sony PlayStation 3, Microsoft Xbox 360, Nintendo Wii). For more details, hit that jump!

EA Sports can be considered one of the strongest brands in the video game industry. Peter Moore, the president of EA Sports, recently spoke about the image of his company, its current stand on acquisitions, as well as his experiences of working at Electronic Arts as the president of one of their labels. If you're interested to hear what he had to say, head on over to the full article.

One of the catchy terms you'll hear these days is the word "globalization". During the MI6 Conference 08 opening day, various VIPs spoke about this very topic and how it relates to video game marketing. For more business speak, turn to the full article after the jump.

Trying to freshen up each year's installment of a long-running sports franchise is no mean feat, but EA Sports seems to have pulled out all the stops in its creative think tank to come up with a bevy of ideas to reinvent NCAA Football 09 (PS3, PSP, Xbox 360, Wii, PC, DS). The full list of new features can be viewed after the jump.

Last January, EA Sports announced that they will be releasing a new boxing game, titled Facebreaker. It seems this is just the first of three new original games. Peter Moore also reveals that, contrary to rumors, EA Sports will not pick up the license to Sony's Formula One. Details in the full article.