UK Prime Minister Gordon Brown has promised to take another look at banning violent video games targetted at teenagers. This according to the Mirror.

This is the latest development in the growing concern of UK parents and government officials over the exposure of children to violence via video games and other forms of media.

Last week, UK Conservative Party leader David Cameron released a dossier renewing the call against violent video games and other forms of artistic expression. The British Board of Film Classification has since responded to Cameron's dossier.

According to the Mirror, Prime Minister Brown said that he would study "whether new rules are needed on advertising and sale of violent games" to teenagers. The plans will reportedly be put to a new Citizens' Jury this week.

The British Board of Film Classification has responded to UK Conservative Party leader David Cameron's statements calling for a review of its regulatory framework.

Cameron revealed earlier this week a dossier called "It's Time to Fight Back". As we reported earlier, the dossier urged video game developers - as well as proponents of other forms of artistic expression like films and music - not to promote issues such as casual violence, gang culture and the degradation of women.

In response, BBFC spokesperson Sue Clark told MCV that the classification guidelines that the BBFC uses are "based on what the public deems acceptable." She further added that they "feel confident that we have public consent on how we deal with issues such as gun and knife crime."

The UK's Department for Culture, Media and Sport (DCMS) also spoke in support of the BBFC. Here's what one DCMS spokesman told MCV:

We have a strict enforcement code for people who supply '18' or '15' rated games to children. Adults can make their own decisions which games to play, as they can which films to watch.

The video game industry has had a lot of problems lately with the different government bodies around the world. This has been an ongoing debate for so long now and it seems that it is not going to stop any time soon. Today, members of the UK government has once again launched a movement about the same.

According to UK Conservative Party Leader David Cameron, the developers of video games have the responsibility not to promote certain issues such as "casual violence, the gang culture and the degradation of women". Cameron further explained:

We are never going to deal with crime unless we look at the broader context and say, "Yes, tough laws, strong action on the police, but also action to strengthen our society". And that includes, I think, video games and things like that where we do need to think of the context in which people are growing up.

Cameron added that this call also goes for other forms of artistic expression, such as as films and music. The British Parliament has been vocal lately about its stance on "violent video games". It should be remembered that parliament member Keith Vaz wanted bigger ratings labels on games.