It's not uncommon for game industry icons to express their preferences for or against something. This time around, it's American electrical engineer and entrepreneur Nolan Bushnell. Simply put, Bushnell believes that typical in-game advertising doesn't work. More on his opinion in the full article after the jump.

This shouldn't be surprising, folks, but we know not everyone's inclined to take in a daily dose of business trivia so here's a little primer: EA was just like any other small-time company back in their infancy. In order to build up their portfolio they needed a third-party investment firm to financially back them. We know that EA is at its prime time today, so would it be startling to see ol' Bing (a.k.a. William Gordon), co-founder of EA, joining the venture capital firm that gave them a chance to shine? Nope, not at all. More at the full story.

Reginald Fils-Aime, President and Chief Operating Officer of Nintendo of America, recently reaffirmed the company's commitment to players during a small event held in Redwood City that was meant to usher in Nintendo's move of select US operations to Silicon Valley. Mr. Fils-Aime gave his speech to an audience of journalists and CEOs from various game developing and publishing companies.

The basic theme of his speech? That everyone's a gamer at heart.

An important part of Reggie's speech after the jump!