Madden NFL 09 (Xbox 360, Wii, PSP, DS, PC, PS3, PS2) has dominated the NPD US charts for August. On the hardware side, the Xbox 360 outsold the PS3, but Nintendo's DS-Wii combo is still lording it over the hardware charts.

Remember those talks of a one console future? Well, one former Xbox exec doesn't agree. Sandy Duncan, former VP of Xbox Europe, believes that in 5 to 10 years, there won't be consoles at all. What would the landscape of video games look like in the future then? Read the full article to find out what Duncan has to say on the matter.

In a recent interview with Phil Spencer, general manager of Microsoft Game Studios, he talks about Microsoft's stand on the legal brawl between Silicon Knights and Epic Games and also about the future of Microsoft in a world that seems to have grown attached to casual gaming.

Read about the interview in the full article.

Game publishers are better off changing their market strategies and adopting something straight out of Hollywood instead of bleeding dollars by the buckets, says Silicon Knights boss Denis Dyack.

In an interview, Dyack described contemporary marketing practices in the gaming business as wasteful and flawed. He particularly pointed to the fact that companies put an enormous amount of pressure on themselves to have their developers create demos for an exhibition, then bum-rush titles so that the marketing money spent to hype the game won't be put to waste.

"I don't think we should start doing press on a game until it's finished," says Dyack as he suggested that like films, the approach taken could be to wait for the game to be finished so that all the creative refinements can be made, then allocate a marketing period so that everything comes out smoothly. That way, games come out with a lot of quality, marketing money is made good use of and sales are set at an optimum level.

Instead of showing rough code to the media early on, Dyack suggested that the approach taken by the Too Human developers be made the poster boy of marketing tactics. He says that the strategy adopted is film-like, functional and reliable.