Heads up everyone, as a dark and unholy alliance has been forged between Sega Sammy and Sanrio, as announced on Forbes this Christmas day.

In any case, we are still trying to wrap our minds around the fact that Sammy, who is known for the versus game series Guilty Gear, and Sanrio who has spawned the evil that is Hello Kitty, will be teaming up content-wise. According to the report, the companies will be sitting down to "discuss jointly developing new products based on their stable of characters, as well as examining new joint services and online businesses, among others".

Uh-oh. Does this mean that the next Guilty Gear installment will have Bridget walking around with a Kero Keroppi plush toy while Eddie turns... gulp... pink?

 

Classic meets modern. That's how this love affair seems to go, with Hello Kitty company">Sanrio porting their ever-famous kitty to Nintendo's handheld. But before you get the wrong idea, Hello Kitty won't be ported as a game. Rather, it's gonna come as a decoration film for the DS, in a variety of designs. And of course, in pink.

Accompanying Hello Kitty is her trusted friend, Charmmy. With four different skins to choose from, you only need to shell out ¥ 680 (US$ 6.00). Now, that should just about complete your Hello Kitty collection, eh? Oh, and as for the guys, you're all heartily welcomed too, of course, to slap this on your DS. It does, after all, take a real man to be able to wear pink.