Remember all that hoopla last year about the sex scene in Mass Effect (Xbox 360, PC)? That's what happens when clueless critics weigh in on a subject they know less than nothing about. That episode also raised the question of whether or not scenes of a sexual nature have a place in videogames. Here's BioWare co-founder Greg Zeschuk's take on the matter.

Yes, it is possible that in the future, as gaming becomes more mainstream and its audience expands, the appeal of video games will shift from combat thrills to storytelling - a sign that the industry is maturing. This is the opinion of BioWare's Greg Zeschuk and Ray Muzyka in an interview with GamesIndustry.

David Jaffe, Peter Molyneux, Greg Zeschuk, Cliff Bleszinski - four of the most creative minds in gaming industry share their thoughts on the four things that sell: sex, violence, ratings, and gaming design. Get their take on the the consumers' perception, the fun, the taboos, and the necessary.