In a recent interview with GameTap, Peter Moore stated his intentions to take Electronic Arts from an "American" brand to a global one. Although EA continues to be popular within the US and without, Moore feels that it doesn't "feel local" to the European and Asian market.

Moore, President of EA, also mentioned last week how EA Sports is looking at cricket as a sport, perhaps as a hint of more things to come to make the brand more global, or depending on your point of view, local to your country. As Moore explains:

I talked a lot [...] about cricket, tennis, mixed martial arts, open-wheel racing [...] all of which can make a difference in the way people perceive us. [...] We don't have that depth and penetration into the psyche of the European sports consumer. We need to change that, and we need to change that quickly.

The goal is to let consumers outside of the US to relate more to the games they play and not just feel like a "brand that has been exported." (Well, when in Rome, people say poh-tah-toh. Or is it the other way around?) At any rate, EA's recent acquisition of Bioware and Pandemic Studios should help broaden their horizons.

Check out the Read link for the full interview.

With sports being a major category of video gaming, it makes sense that ESPN would one day want to get in on the action of covering it. In partnership with the Ziff Davis Game Group and GameTap, the sports news network launched the ESPN Video Games Channel as a section of their sports news site. Obviously, being a sports network, the ESPN Video Games Channel is dedicated mainly to covering the latest news and features in the world of virtual sports.
One of the main features of the site is a weekly video podcast that will be made available through ESPN.com's PodCenter. But what video game site could all itself a video game site without offering tons of game-related content, including game previews, demos and strategy guides, and interviews and special features on upcoming sports game titles.

One new feature that's due to come is the GameTap Video Game Vault, which will become a repository for information and features about some of the most hallowed and respected sports game titles from the past platforms of video gaming history. Okay, call it the Smithsonian for sports-themed video games - that's the idea!