Electronic Arts is cooking up another new venture, and this time they've enlisted the help of TV company Endemol to develop Virtual Me, a new digital entertainment concept that "bridges the divide between traditional TV and videogames."

This online offering will let users create their own avatars - or "astonishingly lifelike cyber-clones," according to a press statement - which they can use to meet, compete, and socialize with other gamers. Users can also join virtual versions of Endemol's TV series such as Deal or No Deal and Fear Factor using their avatars.

"With Virtual Me we are at the forefront of a new, hybrid form of entertainment that takes gaming beyond the console," said EA International boss Gerhard Florin. "Endemol is a great partner to help us bring together the best of TV and video games for an offering that can appeal to mass market audiences and change the face of entertainment."

Virtual Me is slated to debut alongside the new Big Brother series which is coming to British TV screens this summer. A website is also in the works.

Robert Durbin just loves making DS homebrew games based on TV game shows. Remember Deal or No Deal DS? Yep, that one's based on the Endemol-produced show. This time, the guy presents us with his third game and it's based on yet another TV game show.

Just like the show with the same title, Card Sharks will have you betting on whether the next card will be higher or lower. As this is a betting game, your goal, of course, is to get as much money as possible. Bets can come in a minimum amount of US$ 50 for all other rounds, but the final round's minimum bet must be at least equal to half of your money.

Durbin says, "A perfect score would be 32,000 if you bet it all on each choice. This includes the $400 bonus. If you bet all your money and lose after the 1st line, you lose."

An Internet highscore table may be in the horizon, only if you guys show enough interest in it. So let Robert Durbin know if you do want to see that (and other features) in the next release.

The download link's below. You know the drill. Enjoy!

Download: [Card Sharks]