Peter Moore definitely has some ambitious plans in store for EA Sports. With all the new changes he's implemented ever since he took over EA's sports division last July, he mentions that he plans to make EA Sports a visible brand in the sports industry itself someday. You can find out how he plans to go about doing this by reading the details in the full article.

You can't spell Disney without family entertainment. In an interview conducted by GamesIndustry.biz, Thierry Braille, Disney's vice president, talks about how Disney wants to concentrate on total family entertainment through video games.

Although Disney does not want to abandon their other, more mature markets, with Turok (PS3, Xbox 360) published under the Touchstone label and their other sports games under ESPN, Braille stresses that uniting families in a single activity can turn video games into a force for good. This would definitely put video games into a better light considering the flak they've been taking lately.

Braille had this to say regarding the matter:

We have titles that are for a younger audience, but there are more titles, such as High School Musical that could gather the family, after the Sunday lunch maybe, and we can imagine them singing together. This is Disney – this inclusive way to bring the family together and have fun.

He also commended the efforts Nintendo platforms have been making in forcing publishers into creating games "of the highest quality" for the gaming industry. Leave it to Disney to always put things into a more wholesome and morally upright point of view.

Entertainment Consumers Association (ECA) head Hal Halpin has responded to the claims of Save the Children foundation and their study by labeling it as mere "pseudo research" while adding that the study never mentioned the role of parents and teachers in the creation of socially awkward children.

Halpin also noted that "this is another example of real world anecdotal evidence consistently flying in the face of pseudo-research." He claims that his own son plays DS with his cousins in as much as his daughter plays hopscotch. However both children, he noted, were interacting like normal kids.

He also surmised that "perhaps the parent and the teacher -- has failed the child," noting that blame shouldn't be put solely on modern forms of media. Also according to him, children playing video games is no different to adults who read the paper or watch ESPN  - they're just doing it for relaxation.

Halpin's conclusions further target our current society's negligent parents claiming that "pointing fingers and laying blame elsewhere makes some adults feel better, but it just isn't reality."

I don't know about you guys, but I've personally gotten tired of hearing how video games ruin lives. I seriously don't think Hitler got hold of Manhunt or GTA when he was young, and look at the havoc he wrought upon the human race during his time.