If the analysts turn out right, then we just might see the fourth consecutive sales decline in the June results of NPD, and then we'll see that price cut happen. Michael Pachter of Wedbush Morgan and Jesse Divinich of EEDAR are synonymous in saying that sales will most likely be down by around 20-23%.

A few days ago, a study conducted by EEDAR revealed that only 4% of video games ever make a profit. If you were skeptical of that number, then you are justified somewhat. Because of widespread misinterpretation at that 4% figure, EEDAR gave a follow-up explanation, clarifying on some matters.

Read more after the link.

Well no wonder you've got layoffs in the industry recently - not to mention the shutting down of certain studios and whatnot. According to research conducted by EEDAR, only 4% of the total games out in the market ever make a profit - all other 96% just either break even or lose money. Yeouch.

EEDAR reported that over 50 percent of games across most genres allow for players to select a female avatar. What does this mean? Well, for one, there are more manginas than ever before, but more importantly, it means that developers are finding it worth spending a little bit more time and money to ensure that girl gamers are taken into consideration when they designing games. See the figures in the full story.

Time for our monthly dosage of analyst guesstimates.

Ahead of the official sales numbers of the NPD Group, both analyst firms Wedbush Morgan (with posterboy Michael Pachter) and EEDAR predict that the Xbox 360 whooped the PlayStation 3 for the month of September. Surprise?