Electronic Arts is most certainly proud to announce today the record-breaking launch of the latest iteration in the FIFA videogame franchise, FIFA 10 (PS3, Xbox 360, Wii, PSP, DS, PS2 and PC). In its first week alone, said title has earned over 1.7 million copies throughout European retail.

For the fifth consecutive month, the US gaming industry experiences a downward slip, this time with a 29% year-over-year decline to US$ 848.9 million. Details on July's NPD results are at the full article.

EA Sports confirmed the release date for their multiplatformer sports title, FIFA 10. Their press release on their official page sets the date for the game kickoff to be on October 2nd.

With this week's big guns coming as digital downloads, the games that will actually be on shelves this week won't be beckoning for your cash too hard. This week's MVP goes to NCAA Football 10, which has received some good reviews despite EA's lackluster performance in the last few years. You may not be personally interested in the rest of the list, but someone you know might love to get one as a gift. Who knows?

Nothing feels quite like taking it strong against the defenders and scoring that sweet, sweet top-corner goal. For FIFA 10, Electronic Arts decided to raise the bar to give you a much better experience than any FIFA game before it. Learning from a massive 275 million games played online, EA Sports gathered all the feedback and input from players and their games to bring new innovations for the soccer sensation. So what did they come up with? Hit the link for more.

We've had Tecmo, then Sega, now the spotlight turns to Electronic Arts as the publisher now reveals its lineup for the coming Electronic Entertainment Expo. The publisher has whipped out a huge list of games, spanning across all gaming platforms, including ones from the EA Sports and EA Mobile divisions. Complete list after the jump.

After last week's rather paltry offerings, we finally get a hefty bunch of new releases. The PSP gets the shaft again this week with no releases, followed by the PC which has only one actual playable new game out. OK, there are two PC titles in the list, but come on. Hannah Montana? Meanwhile, the DS gets more than the usual amount of good games. Really, there are only a couple of shovelware titles in there. Usually they make up like 60% of the DS list. The home console releases are also in top form. Read on for the rest of this week's software releases!

It's confirmed. Electronic Arts has indeed laid off a number of employees from its Tiburon studio. The number of affected employees remains undisclosed, but the reductions would reportedly not dramatically affect with Tiburon's slate of titles. More after the jump.

Although not officially confirmed yet, the grapevine has named the casualties of Electronic Arts' "cost-cutting measures." Studios that experienced significant layoffs are Mythic Entertainment, the guys behind Warhammer Online, and EA Tiburon, the studio responsible for Madden and other titles under the EA Sports banner.

Despite having improving quality ratings and well-patronized titles, EA fails to impress market analysts with its current standing. Even with strong annualized titles and good releases, analysts think that EA could do so much better.