In a move that may have elicited a double take, Electronic Arts (EA) reportedly skirted Take-Two Interactive management and went directly to Take-Two shareholders. The offer: US$ 26 (for a grand total of US$ 2 billion) for each Take-Two share.

In response to this, Take-Two Chairman Strauss Zelnick claimed that the amount undervalues his company:

Electronic Arts' offer doesn't acknowledge the value of games including Grand Theft. It ignored the tremendous operational progress we've made in the past year.