UK-based retailer GAME has something Nintendo DS owners may want to hear out, as they announce National Brain Awareness Week from March 12 to 18. In line with this event, GAME announced that they will be selling copies of Nintendo's highly popular Brain Training title for the DS for only £ 16.99 (US$ 33) along with a a Black/Pink DS Lite and Brain Training game package for only £114.99 (US$ 222).

As an added treat, GAME will also be hosting a competition over at the site. Winners of this said contest stand to receive one of five DS Lites, along with a copy of Brain Training.

Brain Awareness Week is a yearly event coordinated by the Dana Alliance for Brain Initiatives, a branch of the Dana Foundation based in New York. The Dana Foundation is a steady supporter of activities and publications in science, health, education, and neuroscience - some of you may be familiar with their Cerebrum quarterly magazine, published by the foundation's Dana Press branch.

The Dana Alliance, on the other hand, is a non-profit organization manned by 260 leading neuroscientists with the mission of increasing public awareness on topics like the benefits and progress of brain research.