It should be known that Best Buy is the first retailer to use Common Sense Media reviews as an online guide. They plan on expanding from video games to movies as well. The vice-president of entertainment at Best Buy, Jill Hamburger, had a lot to say about their decision of adding CSM reviews to their site.

At Best Buy we understand the importance of giving customers clear and accurate information to help them make good decisions about the video games they buy. The information from Common Sense Media provides guidance about both the content of a game and its entertainment value. We want parents to be confident they are buying games that are appropriate for their families and fun to play.

Common Sense Media reviews games based on childhood development criteria for age-appropriateness. The organization has even developed their own ratings system which the press release claims to give "parents detailed information about the content of video games – including violence, sexual content, and profanity – as well as guidelines to help parents find great titles fast." 

James Steyer, the CEO and founder of Common Sense Media, also spoke about their organization's goals and the implementation of this new campaign.

Our goal is to give parents the information they need, when and where they need it to make the right video game choices for their families. With Common Sense’s video game reviews incorporated prominently throughout BestBuy.com, we hope to help parents find the games that are right for their kids, whatever their age and their family’s preferences.

The CSM information will be accessible via a link on the page for all game titles that have been reviewed. It will be right beside the ESRB Ratings information for that game. The added input is said to further enrich the ESRB Rating information by providing comments and reviews from people who have tested the game.