Posted Apr 08, 2006 at 01:04AM by Karen R. Listed in: News, Resident Evil
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Zombies in ItalyZombies roam the streets of Italy - well, fake zombies that is. In promoting Capcom's latest NintendoDS game, Resident Evil: Deadly Silence, Nintendo teams up with Starcom to shock the motorcyclists of Italy with zombie effects. Owners of parked cars in the streets of Italy suddenly found zombie hands laden on their cars. The hands come with the pharse "Questa mano?n biglietto da vista. Il resto del corpo ti sta cercando" ("This hand is a business card. The rest of the body is trying to find you"). The second wave of the Resident Evil: Deadly Silence campaign has the Italians finding little gravestones with hands sticking out of the imitation grass. These little gravestones are surrounded by a NintendoDS banner and sports a sign that says, "Gli zombie sono in citta!" ("The zombies are in the city!"). The tombs will be in display for two weeks.

[Via Capcom Guerilla Marketing] Permalink  |   Email this  |   Linking Blogs   |   Digg It!

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